Cookie Policy

Last Updated: May 3

Welcome to Travel OOTD (the “App”), a mobile application owned and operated by CALI BLISS ENTERPRISES LLC, a limited liability company organized under the laws of the State of California, with a registered address at 3400 Cottage Way, STE G2 #13236, Sacramento, CA 95825 (“we,” “us,” “our,” or the “Company”). This Cookie Policy explains how we use cookies, web beacons, pixel tags, and similar technologies (collectively, “Cookies”) to collect information when you access or use the App, including all features, services, and content provided therein (collectively, the “Services”). Cookies are small text files or data stored on your device (e.g., smartphone, tablet) that help us enhance the App’s functionality, improve user experience, and analyze usage patterns. This Cookie Policy is designed to provide transparency about our use of Cookies and your choices for managing them, in compliance with applicable laws, including but not limited to the General Data Protection Regulation (GDPR) for users in the European Union, California Consumer Privacy Act (CCPA), California Online Privacy Protection Act (CalOPPA), and other data protection laws in jurisdictions where the App is available, such as the UK GDPR and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA). By accessing or using the App, you acknowledge that you have read, understood, and agree to this Cookie Policy, as well as our Privacy Policy and Terms and Conditions (links to be updated with actual URLs), which are incorporated herein by reference and available within the App. If you do not agree with this Cookie Policy, you may manage your Cookie preferences as described below or discontinue using the App. We encourage you to review this Cookie Policy carefully and contact us at info@caliblissenterprisesllc.com with any questions or concerns.

1. Scope of This Cookie Policy

This Cookie Policy applies to all Cookies and similar technologies used by the App, including those set by us or our third-party service providers when you:
  • Use the App’s features, such as the vacation outfit planning tool, creator-curated videos, or affiliate links.
  • Interact with personalized content, analytics, or social sharing features.
  • Access the App from any location worldwide, subject to applicable local laws.
This Cookie Policy does not apply to Cookies set by third-party websites or services linked through the App, such as retail websites accessed via affiliate links. Those third parties have their own Cookie policies, which we encourage you to review before interacting with their websites.

2. What Are Cookies and Similar Technologies?

Cookies are small text files placed on your device by the App or our third-party service providers to store information about your preferences, device, or interactions with the Services. They enable us to recognize your device, remember your settings, and provide a seamless user experience. Similar technologies, such as web beacons, pixel tags, and device identifiers, serve comparable functions by tracking user activity or embedding tracking mechanisms in emails or content.

We use the following types of Cookies, each serving specific purposes:

  • Essential Cookies: These Cookies are necessary for the App’s core functionality, such as maintaining your session, enabling account login, and saving your packing lists or itinerary details. They cannot be disabled without affecting the App’s operation.
  • Analytics Cookies: These Cookies collect anonymized or pseudonymized data about user behavior, such as page views, feature usage, and session duration, to help us analyze trends, optimize the App, and improve performance.
  • Marketing Cookies: These Cookies deliver personalized content, such as outfit recommendations or promotional offers, and track interactions with affiliate links or creator videos, with your consent where required.
  • Social Media Cookies: These Cookies enable sharing of content, such as packing lists or outfit plans, on external platforms (e.g., social media) when you use sharing features, subject to your privacy settings.
Cookies may be session Cookies, which expire when you close the App, or persistent Cookies, which remain on your device for a set period (e.g., days, months, or years) or until you delete them. We describe the duration of specific Cookies in Section 4 below.

3. Why We Use Cookies

We use Cookies to enhance the App’s functionality, improve your experience, and support our business operations. The specific purposes for which we use Cookies include:
  • Operating the App: Essential Cookies ensure the App works as intended, allowing you to log in, create and save packing lists, view creator videos, and navigate the interface seamlessly.
  • Personalizing Your Experience: Marketing Cookies enable us to tailor content to your preferences, such as suggesting outfit combinations or retail links based on your itinerary, location (if enabled), or browse history, with your consent where required (e.g., under GDPR Article 6(1)(a)).
  • Analyzing Usage: Analytics Cookies, provided by third parties like Google Analytics and Mixpanel, help us understand how users interact with the App, identify popular features, and address technical issues, enabling data-driven improvements.
  • Supporting Affiliate Marketing: Marketing Cookies track clicks and interactions with affiliate links to calculate commissions and ensure transparency, in compliance with U.S. Federal Trade Commission (FTC) Guidelines on Endorsements and Testimonials (16 CFR Part 255).
  • Facilitating Social Sharing: Social Media Cookies allow you to share packing lists, outfit plans, or creator-inspired content on external platforms, enhancing community engagement, subject to your consent and privacy settings.
  • Improving Security: Essential Cookies help us detect and prevent unauthorized access, fraud, or abuse, such as identifying suspicious login attempts or bot activity.
  • Delivering Communications: Cookies embedded in emails sent via SendGrid track delivery status, open rates, or click-through rates to ensure effective communication and improve our messaging, with your consent where required.

We use Cookies based on one or more legal bases, depending on the purpose and your jurisdiction:

  • Necessity: For Essential Cookies required to provide the Services, as part of our contractual obligations under the Terms and Conditions (e.g., GDPR Article 6(1)(b)).
  • Consent: For non-essential Cookies, such as Analytics, Marketing, or Social Media Cookies, where you provide explicit consent through the App’s Cookie settings or a consent banner (e.g., GDPR Article 6(1)(a)).
  • Legitimate Interests: For Cookies that support analytics, security, or app improvement, where our interests are not overridden by your rights (e.g., GDPR Article 6(1)(f)).

4. Types of Cookies We Use

We use a combination of first-party Cookies (set by us) and third-party Cookies (set by our service providers) to achieve the purposes described above. Below, we outline the categories of Cookies, their purposes, providers, and typical duration:

Essential Cookies

Purpose: These Cookies are necessary for the App’s core functionality, such as authenticating your login, maintaining your session, saving your packing lists, and ensuring secure navigation. Without these Cookies, the App may not function properly. Provider: CALI BLISS ENTERPRISES LLC (first-party Cookies). Duration: Typically session-based, expiring when you close the App, though some may persist for up to 30 days to remember login preferences. Examples: Session ID Cookies, authentication Cookies, security Cookies.

Analytics Cookies

Purpose: These Cookies collect anonymized or pseudonymized data about user behavior, such as the number of users creating packing lists, time spent on creator videos, or click patterns, to analyze trends, optimize features, and improve performance. Provider: Google Analytics (third-party, operated by Google LLC), Mixpanel (third-party, operated by Mixpanel, Inc.). Duration: Persistent, ranging from 1 day to 2 years, depending on the provider’s settings (e.g., Google Analytics Cookies like _ga may last up to 2 years). Examples: _ga, _gid (Google Analytics), mp_* (Mixpanel).

Marketing Cookies

Purpose: These Cookies deliver personalized content, such as outfit recommendations, travel tips, or promotional offers, and track interactions with affiliate links or creator videos to support our affiliate marketing program, with your consent. Provider: CALI BLISS ENTERPRISES LLC (first-party), affiliate networks (third-party, e.g., Amazon Associates, if applicable). Duration: Persistent, typically lasting up to 1 year, though some affiliate Cookies may expire after 30 days or upon purchase completion. Examples: Affiliate tracking Cookies, personalization Cookies.

Social Media Cookies

Purpose: These Cookies enable sharing of content, such as packing lists or outfit plans, on external platforms (e.g., Instagram, Pinterest) when you use sharing features, and may track sharing activity to improve functionality. Provider: Third-party social media platforms (e.g., Meta, Pinterest), if sharing features are implemented. Duration: Persistent, typically lasting up to 1 year, depending on the platform’s settings. Examples: _fbp (Meta), _pin_unauth (Pinterest).

We ensure that third-party Cookies comply with applicable data protection laws, such as GDPR and CCPA, through data protection agreements with providers. For more details on the specific Cookies used, including their names and durations, you can contact us at info@caliblissenterprisesllc.com or review the Cookie settings within the App.

5. Your Cookie Choices

You have control over how Cookies are used and can manage your preferences through the following methods:

5.1 In-App Cookie Settings

When you first access the App, we may display a Cookie consent banner (particularly for EU and UK users, as required by GDPR and ePrivacy Directive) allowing you to:
  • Accept all Cookies, including Essential, Analytics, Marketing, and Social Media Cookies.
  • Customize your preferences by enabling or disabling non-essential Cookies (Analytics, Marketing, Social Media).
  • Reject non-essential Cookies, allowing only Essential Cookies required for the App’s functionality.
You can revisit and update your Cookie preferences at any time through the App’s privacy or Cookie settings, typically found in the account or settings menu. Changes to your preferences will take effect immediately, though some Cookies (e.g., persistent Cookies) may remain on your device until manually deleted.

5.2 Device and Browser Settings

You can manage Cookies through your device or browser settings, which allow you to block, delete, or restrict Cookies. For example:
  • iOS Devices: Go to Settings > Privacy > Tracking to disable tracking by apps, or Settings > Safari > Privacy & Security to block Cookies or clear browse data.
  • Android Devices: Instructions may vary by device manufacturer and Android version. Generally, you can find options in Settings > Privacy or Settings > Google > Ads to limit ad tracking, or within your browser settings (e.g., Chrome) to manage Cookies.
  • Browser Settings: If you access any web-based components of our Services or links, you can configure Cookie settings in the browser’s privacy or security section.
To opt out of Cookies in major browsers, follow these instructions:
  • Google Chrome: Go to Settings > Privacy and Security > Cookies and Other Site Data. For more details, visit Google Chrome Help.
  • Mozilla Firefox: Go to Settings > Privacy & Security > Cookies and Site Data. For more details, visit Mozilla Firefox Help.
  • Safari (macOS): Go to Safari > Preferences > Privacy. For more details, visit Safari User Guide.
  • Safari (iOS): Go to Settings > Safari > Privacy & Security.
  • Microsoft Edge: Go to Settings > Cookies and Site Permissions > Manage and Delete Cookies and Site Data. For more details, visit Microsoft Edge Help.
  • Opera: Go to Settings > Privacy & Security > Cookies. For more details, visit Opera Help.

Please note that blocking or disabling Essential Cookies may prevent the App from functioning properly, such as saving your packing lists or maintaining your login session. Blocking non-essential Cookies will not affect core functionality but may limit personalization or analytics features.

5.3 Third-Party Opt-Outs

You can opt out of specific third-party Cookies used for analytics or marketing:
  • Google Analytics: To opt out of Google Analytics tracking, install the Google Analytics Opt-Out Browser Add-On, available at https://tools.google.com/dlpage/gaoptout. This add-on prevents your data from being collected by Google Analytics across websites and apps.
  • Mixpanel: To opt out of Mixpanel tracking, visit https://mixpanel.com/optout and follow the instructions to disable data collection. You can also manage Mixpanel Cookies through your browser settings.
  • SendGrid: SendGrid does not use Cookies directly within the App for tracking user activity but may use pixel tags in emails sent via its platform to track email interactions (e.g., open rates, click-through rates). To opt out of receiving promotional emails from us that may be tracked via SendGrid, you can use the unsubscribe link provided in any such email or contact us directly at info@caliblissenterprisesllc.com.

5.4 Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) feature that signals to websites and apps that you do not wish to be tracked. The App does not currently respond to DNT signals, as there is no universally adopted standard for interpreting them. However, you can manage tracking effectively through the App’s Cookie settings or the browser and third-party opt-out options described above.

5.5 Withdrawal of Consent

For users in the EU, UK, or other jurisdictions requiring explicit consent for non-essential Cookies (e.g., under GDPR or the ePrivacy Directive), you may withdraw your consent at any time. You can do this by updating your Cookie preferences in the App’s settings or by following the opt-out procedures described above. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal and will prevent the further use of non-essential Cookies from the point of withdrawal.

By using Travel OOTD, you acknowledge that you have read, understood, and agree to this Cookie Policy, our Privacy Policy (link to be updated), and our Terms and Conditions (link to be updated).